Analytics Dashboard

Comprehensive real estate performance insights for 2026

23.5%

$14.8M

Total Revenue

78% of annual target

18.2%

247

Total Deals Closed

82% of annual target

5.4%

34.7%

Conversion Rate

65% vs industry avg 28%

12.3%

18 days

Avg. Time to Close

Improved from 21 days

Revenue Trend

Monthly revenue with projections

Actual
Projected
Last Year

Revenue by Type

Breakdown by transaction type

Property Sales

$9.4M

63.5%

Rentals

$3.2M

21.6%

Commissions

$1.5M

10.1%

Management Fees

$0.7M

4.8%

Sales by Property Type

Total units sold per category

Lead Funnel Analysis

Lead journey through the funnel stages

Total Leads 1,842
100%
Contacted 1,290
70%
Qualified 847
46%
Proposals Sent 524
28.5%
Negotiation 312
17%
Won 247
13.4%

Weekly Activity Heatmap

Peak hours for leads and viewings

12a
1a
2a
3a
4a
5a
6a
7a
8a
9a
10a
11a
12p
1p
2p
3p
4p
5p
6p
7p
8p
9p
10p
11p
Less
More

Agent Leaderboard

Top performers by closed deals

1
Sarah Chen

Sarah Chen

42 deals • $12.4M

98.2%

Score

2
David Miller

David Miller

38 deals • $10.8M

94.7%

Score

3
Emily Parker

Emily Parker

35 deals • $9.2M

91.3%

Score

4
James Wilson

James Wilson

29 deals • $7.8M

87.5%

Score

5
Rachel Kim

Rachel Kim

26 deals • $6.9M

84.1%

Score

Lead Source Performance

Conversion rate by lead source

Geographic Distribution

Revenue by location

NY

New York

$4.2M

CA

California

$3.8M

FL

Florida

$2.9M

TX

Texas

$2.1M

IL

Illinois

$1.8M

Property Performance Metrics

Key performance indicators by property

Property Type Views Inquiries Viewings Conv. Rate Avg. Days Price Status
Sunset Villa Estate
Villa 2,847 124 38 4.35% 12 $1.25M Sold
Skyline Penthouse
Penthouse 3,421 186 52 5.44% 8 $2.45M Pending
Modern Lake House
House 1,923 87 24 4.52% 15 $4.8K/mo Active
Marina Bay Villa
Villa 4,105 215 67 5.24% 6 $3.1M Sold
Riverside Townhouse
Townhouse 1,547 64 18 4.14% 22 $875K Sold
Oakwood Residence
House 982 41 9 4.17% — $1.65M Active
Metro Business Tower
Commercial 756 32 11 4.23% 28 $5.2M Pending

Customer Satisfaction

Monthly NPS and satisfaction scores

Month-over-Month Growth

Key metrics growth comparison

Revenue
+23.5%
This Month: $2.84M Last Month: $2.30M
New Leads
+18.7%
This Month: 186 Last Month: 157
Deals Closed
+12.3%
This Month: 73 Last Month: 65
New Listings
-5.2%
This Month: 54 Last Month: 57
Property Views
+31.4%
This Month: 24,580 Last Month: 18,710